Well-defined projects.
Collaborative Teams.

Well-defined Projects. Collaborative Teams.

Duplex Loop works in collaboration with business leadership and PMO partners to create BEST PRACTICAL DEFINITION for new pursuits that accelerate capital project success. We create alignment in the space between business change and project creation through precision frameworks when you need to rapidly redefine what to build and optimize how quickly it gets delivered.

Project Definition is for…

value creation

speed to quality

team alignment


Duplex Loop works in collaboration with business leadership and PMO partners to create BEST PRACTICAL DEFINITION for new pursuits that accelerate capital project success. We create alignment in the space between business change and project creation through precision frameworks when you need to rapidly redefine what to build and optimize how quickly it gets delivered.

Contact us

Lead Strategist and CEO Josh Cushner discusses why definition debts sink projects and how to teams create value through upfront testing and proof of concepts

How we work with our clients

Duplex Loop partners as a consultant with owners, PMs and leaders across the built environment to deliver innovations efficiently.

Strategic Program Consulting

We facilitate workshops and design activities to create a speed-to-quality system within your portfolio and program team(s).


Outcomes: Align business vision and customer needs, prioritize critical unknowns, develop system to rapidly test change for best value outcome.


LONG TERM ENGAGEMENT

Proof of Concepts for New Pursuits

Establish a definition team roadmap. Optimize for a customer-centric prototyping process to develop minimum viable solutions that optimize for business and customer needs.


Outcomes: Make risks visible, proof of concept, track % complete to best practical Project Definition.


MEDIUM TERM ENGAGEMENT

Team Alignment for High Performance Outcomes

Businesses recognize three primary risks (market, operations and technical), but often struggle with the 4th risk - cultural team misalignments.


Outcomes: Improve project outcomes from innovative teaming arrangements that benefit all parties



SHORT TERM ENGAGEMENTS

Our approach

Our approach

Our approach

Duplex Loop's lead strategist, Josh Cushner, has shown over two decades how just one project can be the start of a rapid transform from a business that aspires to deliver high performance projects into a leading operating unit.

Create the DNA of Success
by Aligning Customers and Outcomes

Create the DNA of
Success by Aligning
Customers and Outcomes

Create the DNA of Success
by Aligning Customers and Outcomes

Unfortunately, project managers are trained to start capital projects before they are sufficiently defined, which leads to unreliable decision-making, resource waste, and delivery delays. Worse, there is no standardized way to measure whether a project is "defined well enough to deliver." We start with customers and outcomes first.

Assemble Teams to Prototype and Test Improvement Strategies

Solve for risky unkowns by prototyping outcomes to test customer satisfaction

Assemble Teams to Prototype and Test Improvement Strategies

Design takes too long, and conventional staged delivery takes even longer. It is critical for speed to value to separate what is unique from what is standard.


Duplex Loop enables fast upfront collaboration to identify, prototype, test, and agree on answers — without the fighting and months-long back and forth.

Design takes too long, and conventional staged delivery takes even longer. Duplex Loop aligns expert teams (internal / external; human / AI) to deliver the outcomes and optionality that customers require. We enable fast upfront collaboration to identify, prototype, test, and agree on answers — without the fighting and months-long back and forth.

Leverage expertise in Capital Projects and Business Agility

Leverage expertise in Capital Projects and Business Agility

Duplex Loop' services are supported by our partnership with Scrum Inc, experts in business agility and rapid product development. Together, we can scale support for customized solutions that address your specific business challenges.


Duplex Loop can not only save clients months of time and millions in budget.

Josh Cushner

Founder & Principal Strategist

Josh Cushner

Founder & Principal Strategist

Josh Cushner

Founder & Principal Strategist

Founded in 2024 by Josh Cushner (former Principal and Project Director at global design firm Arup), Duplex Loop LLC collaborates with first-movers and ambitious organizations in the space between business change and capital project creation.


After 25 years working with world-class clients and design firms to define and deliver new high value assets, Josh is bringing the same creative and technical process to clients across a wide range of sectors - resulting in the precise frameworks for project definition and team alignments needed to successfully deliver complex outcomes.


Armed with his experience and close collaboration with Scrum Inc, Josh can support large cross-functional teams, global design programs, research-based innovation projects, as well as conventional problems found in capital project pipelines.


Josh's prior clients includes global innovation and delivery programs with Apple Retail, Salesforce REWS, Google REWS and Google Food, and Meta's Workplace Innovation Team. His early strategic and creative work includes stadia developments for the Golden State Warriors and FC Cincinnati, production and screening venues for Netflix, concert halls for the University of Minnesota and SF Opera and collaboration with the Lighthouse for the Blind.


His experience includes:


  • End to end delivery of new programs, design standards, and roll out of projects with complex technical systems.

  • Close collaboration with customers across sectors - commercial, industrial, arts / culture, healthcare, transportation, utilities, etc.

  • Leadership of large, multidisciplinary design and delivery teams.

  • Agile coaching and agile team delivery

  • Design strategies and innovation programs

Email Josh

Gantt Charts are the most expensive way to learn. Duplex Loop works with you to develop well-defined projects and well-aligned teams.

Gantt Charts are the most expensive way to learn. Duplex Loop gives you the tools to test and disarm ambiguity.

copyright 2025

copyright 2025

copyright 2025