Lead Strategist and CEO Josh Cushner discusses why definition debts sink projects and how to teams create value through upfront testing and proof of concepts
How we work with our clients
Duplex Loop partners as a consultant with owners, PMs and leaders across the built environment to deliver innovations efficiently.
Strategic Program Consulting
We facilitate workshops and design activities to create a speed-to-quality system within your portfolio and program team(s).
Outcomes: Align business vision and customer needs, prioritize critical unknowns, develop system to rapidly test change for best value outcome.
LONG TERM ENGAGEMENT
Proof of Concepts for New Pursuits
Establish a definition team roadmap. Optimize for a customer-centric prototyping process to develop minimum viable solutions that optimize for business and customer needs.
Outcomes: Make risks visible, proof of concept, track % complete to best practical Project Definition.
MEDIUM TERM ENGAGEMENT
Team Alignment for High Performance Outcomes
Businesses recognize three primary risks (market, operations and technical), but often struggle with the 4th risk - cultural team misalignments.
Outcomes: Improve project outcomes from innovative teaming arrangements that benefit all parties
SHORT TERM ENGAGEMENTS
Duplex Loop's lead strategist, Josh Cushner, has shown over two decades how just one project can be the start of a rapid transform from a business that aspires to deliver high performance projects into a leading operating unit.
Unfortunately, project managers are trained to start capital projects before they are sufficiently defined, which leads to unreliable decision-making, resource waste, and delivery delays. Worse, there is no standardized way to measure whether a project is "defined well enough to deliver." We start with customers and outcomes first.
Duplex Loop' services are supported by our partnership with Scrum Inc, experts in business agility and rapid product development. Together, we can scale support for customized solutions that address your specific business challenges.
Duplex Loop can not only save clients months of time and millions in budget.

Founded in 2024 by Josh Cushner (former Principal and Project Director at global design firm Arup), Duplex Loop LLC collaborates with first-movers and ambitious organizations in the space between business change and capital project creation.
After 25 years working with world-class clients and design firms to define and deliver new high value assets, Josh is bringing the same creative and technical process to clients across a wide range of sectors - resulting in the precise frameworks for project definition and team alignments needed to successfully deliver complex outcomes.
Armed with his experience and close collaboration with Scrum Inc, Josh can support large cross-functional teams, global design programs, research-based innovation projects, as well as conventional problems found in capital project pipelines.
Josh's prior clients includes global innovation and delivery programs with Apple Retail, Salesforce REWS, Google REWS and Google Food, and Meta's Workplace Innovation Team. His early strategic and creative work includes stadia developments for the Golden State Warriors and FC Cincinnati, production and screening venues for Netflix, concert halls for the University of Minnesota and SF Opera and collaboration with the Lighthouse for the Blind.
His experience includes:
End to end delivery of new programs, design standards, and roll out of projects with complex technical systems.
Close collaboration with customers across sectors - commercial, industrial, arts / culture, healthcare, transportation, utilities, etc.
Leadership of large, multidisciplinary design and delivery teams.
Agile coaching and agile team delivery
Design strategies and innovation programs
Email Josh